Privacy Policy

Last updated: May 4, 2026

1. Introduction

Hans-Peter Frei, operating as HPF Labs ("we", "us", "our"), based in Zurich, Switzerland, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website hpfreilabs.com and use any of our digital products and services.

2. Data Controller

The data controller responsible for your personal data is:

Hans-Peter Frei
Zurich, Switzerland
Email: hp@hpfreilabs.com

3. Data We Collect

3.1 Information you provide

• Email address (when contacting us or creating an account)
• Name (when creating an account for our services)
• Payment information (processed securely by our payment provider; we do not store card details)

3.2 Information collected automatically

• IP address
• Browser type and version
• Pages visited and time spent
• Referring website
• Device information

4. How We Use Your Data

• To provide and maintain our services
• To process transactions and manage subscriptions
• To communicate with you about your account or our services
• To improve our website and products
• To comply with legal obligations

5. Third-Party Services

5.1 Payment Processing

We use LemonSqueezy (Lemon Squeezy, LLC) as our Merchant of Record for payment processing. When you make a purchase, LemonSqueezy processes your payment data in accordance with their own privacy policy. LemonSqueezy handles billing, tax collection, and payment security. Please refer to LemonSqueezy's Privacy Policy for details on how they process your data.

5.2 Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies and collects anonymized usage data. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. See Google's Privacy Policy for more information.

5.3 AI and Content Generation Services

Our products may integrate with third-party AI services (such as OpenAI, Google, Anthropic, ElevenLabs) to provide features like content generation and voice synthesis. Data sent to these services is governed by their respective privacy policies.

6. Cookies

We use cookies for:

• Essential cookies — required for the website to function properly
• Analytics cookies — to understand website usage via Google Analytics

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Account data is retained for the duration of your account and deleted upon request.

8. Your Rights

Under Swiss data protection law (nDSG) and, where applicable, the EU General Data Protection Regulation (GDPR), you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing of your data
• Request data portability
• Withdraw consent at any time

To exercise any of these rights, contact us at hp@hpfreilabs.com.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

10. International Data Transfers

Some of our third-party service providers may process data outside of Switzerland and the EU/EEA. Where this occurs, we ensure adequate safeguards are in place in accordance with applicable data protection laws.

11. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

13. Contact

If you have questions about this Privacy Policy, please contact us:

Email: hp@hpfreilabs.com
Hans-Peter Frei, Zurich, Switzerland